2.5M+ Content Creators: How Tier 2 and Tier 3 Cities Are Powering the Content Creation Boom
Nov 20, 2025
Mumbai (Maharashtra) [India], November 20: India's creator economy is in the middle of a major shift -- one that's no longer centred around metros. According to a recent Boston Consulting Group (BCG) report, close to 2-2.5 million monetized content creators are already influencing about $350-400 billion in consumer spending. By 2030, that number is expected to cross $1 trillion, driven largely by creators from Tier 2 and Tier 3 cities.
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