Infobip Reports Record Black Friday Interactions as Retailers Accelerate Shift to Richer Customer Experiences
Dec 10, 2025
Vodnjan [Croatia], December 10: Infobip, the leading global cloud communications platform for customer engagement, identified a remarkable upswing in its Black Friday messaging traffic, with use of Rich Communication Services (RCS) surging 277% on Black Friday 2025 compared to the previous year. Email also remained a strong channel of choice among both retailers and consumers, showing an impressive 241% year-on-year increase, signaling that promotional and transactional communications continue to drive engagement during shopping peaks.
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