The Dude Enters India's Men's Grooming Market with AYURVEDA Inspired Approach Rooted in Indian Conditions
Apr 22, 2026
New Delhi [India], April 22: India's men's grooming market, currently valued at nearly USD 2 billion, continues to grow, but much of the category still follows global templates or surface-level branding. A new entrant, The Dude, is positioning itself differently, focusing not just on products, but on what it sees as a gap in how grooming is understood for the modern Indian man.
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