Razorpay Launches In-app Payments for WhatsApp Business Platform; PolicyBazaar, boAt Amongst Early Adopters
Sep 25, 2023
Bangalore (Karnataka) [India], September 25: Staying true to its commitment to enabling small businesses to unlock newer levels of growth, Razorpay, India’s Leading Full-Stack Payments, and Business Banking Platform announced its strategic partnership with WhatsApp, the Meta-owned messaging application. With an increasing number of businesses adopting WhatsApp for conversational use cases, this offering will enable businesses to finalize sales directly within WhatsApp chats, allowing customers to make payments within the app and thus minimizing the challenges of the checkout process. This partnership underscores the growing significance of digital commerce, leveraging WhatsApp’s massive scale to forge a new era of streamlined transactions.
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