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Cupid Limited Makes Strategic Investment of INR 331.53 Cr in Baazar Style Retail Limited to Expand Market Reach & Accelerate FMCG Growth

Cupid Limited Makes Strategic Investment of INR 331.53 Cr in Baazar Style Retail Limited to Expand Market Reach & Accelerate FMCG Growth

Jan 23, 2026

Mumbai (Maharashtra) [India], January 23: Cupid Limited (BSE - 530843, NSE - CUPID) announced a strategic investment of ₹331.53 Cr in Baazar Style Retail Limited (Style Baazar), a well-recognised and established value retail chain that has been profitable as well as lean in operating 250+ stores across key markets in India. The investment to be made over 18 months, funded through internal accruals, marks a significant step in Cupid's strategy to strengthen its retail presence, improve market access, penetration and accelerate growth across high-potential regions.

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