GUESS?, Inc. Announces Chiara Ferragni As The New Face Of The Spring 2026 Global Campaign
Jan 23, 2026
Lugano [Switzerland], January 23: GUESS?, Inc. proudly announces global entrepreneur and fashion icon Chiara Ferragni as the face of its Spring/Summer 2026 global advertising campaign, a choice that reflects the brand's longstanding commitment to the power of women who define their own path with confidence, vision, and resilience. Captured through the unmistakable cinematic lens of the renowned Morelli Brothers, the campaign brings this vision to life with refined intensity and contemporary allure.
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