SAMARYA CREATION LAUNCHES AUMORA MUSIC India's First Creator Economy Company Enters Music with Legendary Lyricist SAMEER ANJAAN
Apr 11, 2026
Mumbai (Maharashtra) [India], April 11:India's creator economy just got its most credible entry into music. Samarya Creation, the country's first company to simultaneously operate a multi-IP content production house, a creator economy platform, and an esports gaming infrastructure under one roof, today announced the formal launch of Aumora Music, an independent, artist-first music label with Guinness World Record-holding lyricist Sameer Anjaan as its founding partner. The announcement was made at a press conference at The Club, Andheri West, Mumbai, attended by Samarya Creation's leadership - Managing Director Manoj Agarwal, Chairman Sunil Goenka, Vice Chairman Narendra Ruia, and Joint Managing Director Vikas Agarwal - alongside composers and artists from across the industry.
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