Stitching Awareness into Lives: Sanjeevani Launches 'The Pink Tag Project', Turning Everyday Moments into Life-Saving Reminders
Jan 20, 2026
Mumbai (Maharashtra) [India], January 20: The third edition of Sanjeevani: United Against Cancer - a transformative initiative by Federal Bank Hormis Memorial Foundation, News18 Network, and knowledge partner Tata Trusts, launches The Pink Tag Project, a pioneering behavioral change campaign that meets women in their most personal, intimate moments to remind them that self-care is not a luxury - it is survival.
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