Kiaasa Launches Premium No-Discount Brand ‘Virasat - Affordably Luxurious’ During Navratri
Oct 19, 2026
Noida (Uttar Pradesh) [India], October 19: Ahead of the festive Navratri shopping season, leading ethnic wear retailer Kiaasa today announced the official launch of its new premium identity, VIRASAT - Affordably Luxurious. Created for consumers seeking elevated design and luxury craftsmanship, Virasat debuts as an exclusive, no-discount label within the Kiaasa portfolio.
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