KT Men Teams Up with Lionel Messi and Argentina Football Association for GOAT Grooming Range in India, targets Rs. 200cr
May 23, 2026
Mumbai (Maharashtra) [India], May 23: KT Men, the men's grooming and personal care brand from the house of KT Professional , has signed a strategic partnership with the Argentina Football Association, bringing global football icons Lionel Messi, Julian Alvarez and Enzo Fernandez into India's fast-growing men's grooming market through its upcoming GOAT Edition launch. The bootstrapped company is aiming for ₹200 crore in top-line revenue over the coming 18 to 24 months with this line. To hit this, they are launching an aggressive, multi-front omnichannel expansion that covers major ecommerce networks, quick commerce setups, high-end salons, premium barbershops, modern trade counters and international collaborations.
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