From Celebrity Collaboration to a Scaled Beauty Business: The Rise of Kay Beauty
Oct 10, 2026
Mumbai (Maharashtra) [India], October 10: Kay Beauty, co-founded by Nykaa, and actor Katrina Kaif, has evolved into a scaled and profitable beauty business. Since its launch in 2019, the brand has built a strong and growing consumer franchise, with nearly 3 million consumers choosing Kay Beauty till date, reflecting the resonance it has built through its focus on quality, innovation and accessible premium beauty.
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