BoC (Burger or Chai) Sets Sights on 1,000 Franchise Outlets by 2030, Aiming to Shape India's Desi-First QSR Growth Story
Jan 23, 2026
Mumbai (Maharashtra) [India], January 23: As India's quick service restaurant (QSR) industry continues its rapid expansion, BoC (Burger or Chai) is emerging as a fast-growing, homegrown contender in the fast food franchising space. Founded in 2022 in Mumbai-Nagpur simultaneously, one of the country's most competitive foodservice markets, the brand has announced an ambitious plan to scale to 1,000 franchise outlets by 2030, reinforcing its vision to build a nationally recognized, desi-led fast food chain.
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