Furrl's AI styling engine and commerce app acquired by Reliance Retail
Aug 05, 2026
Bengaluru (Karnataka) [India], August 5: Furrl, a Bengaluru-based AI-powered styling, cataloguing and fashion discovery platform founded by Esha Tiwary, today confirmed that its technology - including its AI Styling Engine and commerce app - has been acquired by Reliance Retail Ventures Limited (RRVL). The acquisition forms part of Reliance Retail's broader strategy to embed artificial intelligence across its consumer businesses and deliver more personalised, intuitive shopping experiences.
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