Giift backed by Apis Partners Rebrands as Xoxoday Globally
Mar 04, 2025
Bengaluru (Karnataka) [India], March 4: Giift, a leading global AI-powered loyalty and rewards SaaS commerce venture backed by Apis Partners, today announced its global rebranding to Xoxoday (pronounced as Zozoday). This strategic rebranding follows significant market expansion and a US$ 70 Million investment from Apis Growth Fund II, a private equity fund managed by Apis Partners Group (UK) Limited, an ESG and Impact-native global private equity asset manager which supports growth-stage financial services and financial infrastructure businesses.
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